There are also new types of ads available on Amazon when you register a brand. These include Sponsored Brands ads, which highlight your brand and promote multiple products. You can also show your brand and products to targeted customers with Sponsored Display ads. Brand registration also allows you to share your brand stories and product posts with Amazon Posts. Brand registration strengthens your advertising strategy and increases customer reach. Brand registration allows you to make your product descriptions more impressive using Enhanced Brand Content and create a more attractive sales page with A+ Content Board. Brand registration also provides greater protection against counterfeit products and secures your brand rights with Amazon Brand Registry. Successful brand registration increases your brand reputation and provides a competitive advantage.