Gateway to World Markets: E-Export
E-export, which has revolutionized the world of commerce with the acceleration of digitalization, is a digital road map that offers growth and expansion opportunities to businesses worldwide. Unlike traditional export methods, it offers the opportunity to deliver your products and services to international customers by using the power of the internet. In this article, we will explain the magical world of e-export, which will open the doors to selling your products not only within the borders of Turkey but also worldwide. If you're ready, let's start!
What is E-Export?
E-export or "electronic export" is the digitalized form of today's trade. We can say that traditional export meets the internet; In other words, it is a method of delivering your products or services from just the local market to all customers around the world by crossing borders. In a way, you discover ways to conquer the world without leaving your computer! This powerful trade model does not only include the sale of tangible products, but also offers the opportunity to open your digital products such as software, music, and virtual works of art to global markets. Moreover, consultancy services and online training are also within the boundaries of e-export. So, the doors are wide open for you in the virtual world! This trading model is usually carried out through online marketplaces or e-commerce sites, so businesses can easily access global markets.
E-Export Vs. Export: What are the Differences Between them?
Sales Method: Businesses provide direct access to consumers by selling products or services directly to consumers (B2C) over the internet with the e-export method. In this way, they can establish a more direct relationship with the customer, without intermediaries. In traditional exports, business-to-business (B2B) sales are generally made and in this process, wholesale buyers, distributors or other businesses are worked with.
Customs Clearance Procedures: In e-export, customs procedures are managed quickly on digital platforms; Once you click on the documents, you're done, usually within 12 hours to 2 days. In traditional exports, things are a little more complicated. More documentation and procedures may be required to comply with different countries' customs regulations, this process may take up to 2-7 business days.
Cost: Sales costs are generally lower in e-export because physical store and warehouse costs are reduced and logistics processes become more efficient, while in traditional export there may be additional costs such as the need for physical stores and warehouses, international transportation costs and customs duties.
Need for a Customs Consultant: While in e-export, there is no need for a customs consultant since the transactions are generally managed digitally within the business, in traditional exports, there is usually a need to work with a customs consultant due to complex customs procedures.
Trademark Registration : Trademark registration is generally not mandatory in e-export because brand protection is sufficient on a business basis since sales are made directly to the consumer. In traditional exports, trademark registration may be mandatory in some countries, which may bring additional legal and financial obligations for businesses.
How is E-Export Done?
There are two basic ways to start e-commerce: Establishing your own e-commerce website or opening a store in global marketplaces. Both options offer different advantages. Now let's examine these advantages together.
Creating a Website
Opening your own e-commerce website is a great way to grow your business with your own hands and tell the world "I'm here!" It's the classiest way to say it.
- You can represent your brand however you want on your own website. You can declare the dominance of your brand with designs and content that reflect your corporate identity. Design, content, price - everything is under your control!
- You can customize your website according to the needs of your business. You can completely control elements such as product listing management, pricing policies, campaigns and customer relationship management. Exhibit your products, run campaigns, handle customer relations tightly.
- Thanks to SEO (Search Engine Optimization) efforts, you can ensure that your website appears at the top of organic searches. You can also directly reach your target audience and increase your brand awareness with digital marketing strategies. SEO means guaranteed visibility like iron!
- You can easily reach global customers with multi-language options and local payment methods. It's now up to you to create a worldwide shopping caravan!
Opening a Store in Global Marketplaces
Opening a store in global marketplaces is a practical and effective way to quickly reach international markets.
- Giant marketplaces such as Amazon, eBay, Etsy, AliExpress make the process of opening a store so easy that your store is ready with a few clicks! By proceeding step by step, you can immediately start benefiting from the platform's existing traffic. That's it, set up your throne immediately and get ready to welcome you like a king!
- Even when you consider your international shipments, marketplaces offer you logistics solutions and facilitate payment processing. So, without getting caught up in complicated details, enjoying trade around the world is just a click away!
- Opening a store in major marketplaces can also be a great sign of trust for your customers. That's when the charisma of your name in their eyes suddenly reaches its peak. When it comes to customer services and return policies, the shopping pleasure literally increases!
- Some marketplaces offer you the opportunity to promote your products and increase sales. Once you put advertising and promotions in place, it becomes that easy to gain initial visibility. Let everyone see you, let everyone love you!
- Marketplaces give you a large and diverse customer base. In this way, you can quickly take your place in markets around the world and maximize the growth momentum of your business.
Which Path Should You Choose?
Determining which path to choose when stepping into e-export is equivalent to deciding according to the character of your business. If you want to have full control of your business and build your brand in the long term, setting up your own e-commerce website may be for you. On the other hand, if you want to make a quick start, expand into international markets at low costs, and further simplify operational processes, you can consider the option of opening stores in global marketplaces. Both methods offer significant opportunities to grow your business with the advantages offered to you. When deciding which path is more suitable for you, it will be beneficial to do market research, review the competitors a little and consider your long-term goals.
E-Export Government Supports and Incentives
There are various supports and incentives provided by the government for companies engaged in e-export. The main ones of these supports are:
Trademark Registration Support: Support provided for companies that want to register their brands in foreign markets. Patent services and registration research processes are within the scope of government support.
Company Acquisition Support: Support is provided for up to 75% of the legal and financial reporting costs incurred during the acquisition of a foreign company.
Document Support: Support provided for documents such as licenses, permits, training and certificates that companies may need. This support rate is 50%.
Report Support: 60% support is provided for various report types such as financial reports, market research, evaluation and legal reports.
Fair Support: 50% support is provided to e-export companies that want to participate in fairs abroad.
Advertising and Promotion Support: 60% support is provided for companies' activities such as promotion, marketing activities, conferences and announcements.
Unit Support: Support varying between 40% and 50% is offered to businesses that want to open a unit abroad.
Market Research and Travel Support: 70% of the travel and accommodation expenses of companies that will conduct market research are covered by the government.
In addition to these supports, companies engaged in e-export can also benefit from various tax exemptions:
E-export Tax Exemption: Tax exemption is applied for 50% of the annual earnings of micro-export companies.
Customs Duty Exemption: Tax exemption is available for certain countries and regions.
E-export VAT Refund: Companies selling abroad can issue VAT-free invoices to individual customers.
What are the products you can sell with e-export?
E-export gives businesses the opportunity to sell their products in the global market. However, deciding which products to choose requires strategic thinking, like a game of chess. Here are some product categories that you can sell abroad with e-export and some tips that can help you in this process:
Fashion and Textile Products: Fashion products such as women's, men's and children's clothing, shoes, bags and accessories are in demand all over the world. So, your design could one day walk the streets of Paris!
Home and Decoration Products: Furniture, decorative items, kitchenware and home textile products are the parts of every home that are missing a touch. Maybe one day, a client of yours will have a 'home decoration masterpiece' in their home. Remember, with the right chandelier you can make the whole house 'shine'!
Mother and Baby Products: Baby clothing, toys and care products offer great opportunities to capture the hearts of parents around the world. With organic and safe products, mothers say "This is the best for my child!" You can make him say. Making a 'new mother' smile with a baby product will undoubtedly be the biggest reward.
Design and Art Products: Handmade products, works of art and special designs can be a real star in the world of e-export. So, maybe one day you can become a world-renowned artist!
Technology and Electronic Products: Smartphones, tablets and other technological devices attract great attention all over the world. Your products full of technological innovations will make users say, "This technology is just for me!" can make you say.
Health and Personal Care Products: Cosmetic products, vitamins and health supplements may be in demand worldwide. With natural and organic products, perhaps you can establish your own kingdom in the world of 'beauty'. Every product can help someone else feel special!
Sports and Fitness Equipment: Exercise equipment and sportswear can shine with healthy living trends. Ease of use and high quality make customers say, “This is just what I need!” can make you say. Maybe one day, your sports equipment will support an Olympic champion!
Hobby and Recreational Products: Hobby products such as books, games, and musical instruments offer great opportunities for niche markets. Products that specifically appeal to special interests can be fun and creative.
When doing e-export, you should take into account the cultural and economic characteristics of the target markets and adapt your products to these markets. Properly promoting your products and creating an effective logistics strategy will increase your chances of international success. So, get ready to become a star in the global market, because we expect unprecedented success from you!
